Situation
The Pinehurst Concours d’ Elegance is a new event at Pinehurst that is scheduled for May of 2013.  The event is unique to Pinehurst, and offers a totally new event platform and target audience for the Pinehurst Resort.  The management team for the Pinehurst Concours is based in Charlotte, North Carolina.  The Pinehurst Concours d’ Elegance blends the history, heritage and grandeur from three of North Carolina’s proudest entities in celebration of America’s passion for the automobile and for the benefit of the brave men and women of Fort Bragg, North Carolina.

Objective
Serve as a liaison for the Concours d’ Elegance leaderships to the Pinehurst community and assist with “on the ground” logistic with the Pinehurst Resort, Moore County Airport and with the Village of Pinehurst.

Solution
Tarheel Communications Solutions, LLC is currently under contract or consulting with all of the needed organizations that touch the Pinehurst Concours d’ Elegance.  Our event experience within the community has assisted the Concours team in navigating through the various town governments and resort departments during the planning stages for the events.  We are also assisting with sponsorship leads for the event from out database and contacts in the corporate arena.