My mother celebrated her 86th birthday this week. Andrew and I went to see her and take her for her favorite cheeseburger. We finally ended the outing by getting ice cream.
It came as no surprise that the trip to get ice cream was planned before anything else.
When we came home, she eagerly asked Andrew to go to the mailbox and see how many birthday cards she had. I could see so much disappointment on her face when none were there, but she gracefully moved on.
Folks her age largely communicate by phone, email and envelopes with stamps on them. And even though bills, birthday cards and Christmas cards take a little longer, that type of communication still exists in a most important way.
Our company feels like we serve our clients by communicating their needs in various other ways. Just to name a few, we use banners, signs, electronic and social media, press releases, power points, invitations, events, food and displays. And we do use plain old email. We think all of our ways are useful and client-oriented.
No matter how you want your story told, your event to evolve or your marketing plan to reflect growth, it will revolve around a distinct and well-defined message that shows we know our people. That type of success only comes from years of experience, asking the right questions, thinking ahead, and knowing the right folks. And yes, communicating.
Clearly, communication is a generational thing, but, oh so vital to the success of our business and everyone’s day-to-day life. Like many others, our family covers three generations of how to stay in touch. That 86 year-old ice cream fanatic just loves her flip phone and refuses to text. The middle generation depends a good bit on the vast knowledge of the younger generation.
And lastly, never ever underestimate the meaningful arrival of a signed and stamped birthday card, get well card, thank you note, or congratulations note. While old-school, messages like those are still some of the best.
They still are a thought-provoking means of communicating.